Buying Guides

Plain-language buying guides for people choosing a luxury watch. Each guide explains one topic in detail, using published figures and flagging anything contested, so you can check a claim before you rely on it. The guides are written to be read alongside the reference pages and articles in our journal, and they link to related pages where a topic overlaps.

• Trusted Pre-Owned Luxury Watch Dealers Online — How to tell a trustworthy pre-owned watch dealer from a risky one: authentication, provenance, insured shipping, returns, and the questions to ask before you buy.