The Rolex Datejust reference 68278 is a 31mm timepiece in Yellow Gold presented in used condition, with a Custom Full Pave Diamond with Ruby markers dial, Custom Diamond bezel, Iced out President bracelet, dated circa 1989. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Every watch is inspected and authenticated by our specialists before it is offered, so you can buy with confidence.
Size is your first decision. The 26mm and 31mm suit smaller wrists and skew female-oriented, 36mm remains the iconic unisex benchmark, and 41mm targets larger wrists with a sportier proportion. From there, materials move through Oystersteel, Rolesor two-tone in yellow gold or Everose, and solid gold, each step carrying real cost. We verify condition and originality so the watch you choose matches the value you expect. Read the full Datejust buying guide ›
Precision and durability defined Rolex long before it became a financial asset class. The brand pioneered waterproofing, self-winding movements, and the date display from its Geneva manufacture, founded by Hans Wilsdorf in 1905. We guide buyers through what counts: the Oyster case, Perpetual movement, and Cyclops lens. Because steel models like the Submariner, GMT-Master II, and Daytona frequently sell above retail, careful in-house checks protect your purchase. Browse all Rolex ›
Rolex · 68278
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
A 31mm Yellow Gold Rolex Datejust with a Custom Full Pave Diamond with Ruby markers dial, Custom Diamond bezel, circa 1989 — authenticated and ready to wear. Carries an aftermarket diamond setting — not original factory condition.

