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My Watch GuruBuying Guides & Watch Reference

Journal

Values, guides and when to sell

What your watch is worth, what moves that number, and how to get the best figure on the day you decide to let it go.

Latest articles

How to Buy a Rolex DatejustThe Datejust spans nearly eight decades and dozens of references — here's how to find the right size, metal, and condition for your budget. Rolex Submariner Buying Guide: References, Sizes & ValueEverything a serious buyer needs to know about the Rolex Submariner — from vintage references to modern steel, before spending five figures. Rolex Day-Date (President): A Collector's GuideFrom 1950s originals to platinum rainbow-bezel showpieces, the Day-Date remains the president's watch — here's how to buy it wisely on the secondary market. Audemars Piguet Royal Oak: What to Know Before You BuyGerald Genta's eight-screw icon still commands premium secondary-market values—know the references, materials, and condition factors before you buy. Cartier Ballon Bleu Buying GuideFew modern dress watches match the Cartier Ballon Bleu for sculptural elegance and everyday versatility — here is what to know before you buy. Wire vs. Credit Card: Saving 3.5% on Luxury Watch PurchasesChoosing wire over credit card saves 3.5% on every luxury watch purchase — here is what collectors need to know to pay confidently. The Rolex Oyster Perpetual: A Dealer's Buying Guide to Rolex's Purest WatchEverything a serious buyer should know about Rolex's foundational time-only model, from vintage 24mm references to the current 41mm. The Rolex GMT-Master II Buying Guide: References, Bezels, and Market RealityA working dealer's breakdown of the GMT-Master II, from the 16710 to the latest GRNR, and what to pay. Rolex Sky-Dweller Buying Guide: References, Movements, and What to PayA practical look at Rolex's annual-calendar dual-time watch, from steel to solid gold, and how to buy one well. Rolex Daytona Buying Guide: References, Specs, and What to PayA working dealer's breakdown of the Daytona model line, from steel and gold combinations to gem-set white gold pieces. The Rolex GMT-Master Buying Guide: References, Variations, and What to PayA working dealer's breakdown of the GMT-Master, from the 1675 to the gold versions worth chasing. The Rolex Yacht-Master: A Complete Buyer's GuideHow to choose, verify, and value every generation of Rolex's nautical sports watch in the pre-owned market. Audemars Piguet Royal Oak Offshore Reference GuideA working breakdown of the Offshore's references, sizes, materials, and the era markers that separate one generation from the next. Rolex Explorer Ownership Guide: Living With the 224270 and Its PredecessorsWhat to expect from daily wear, servicing, durability, and bracelet choices on Rolex's most understated tool watch. Patek Philippe Aquanaut Buying Guide: References, Sizes, and Secondary-Market PricingA working dealer's guide to buying the Aquanaut, from the steel 5167 to the chronograph 5968 and the composite tropical strap. Rolex Sea-Dweller: The Professional Diver Built for Saturation DepthA purpose-built deep diver that sits between the Submariner and the Deepsea, with a helium escape valve and serious water resistance. Rolex Milgauss Market and Value Analysis: Where the Anti-Magnetic Holds TodayHow discontinuation, the green-crystal premium, and a niche buyer base shape Milgauss pricing in the current secondary market. Rolex Explorer II Reference Guide: Every Generation ExplainedA dealer's breakdown of the Explorer II lineage, from the 1655 to the 226570, with the details that matter at purchase. Rolex Yacht-Master II Ownership Guide: Living With the Regatta ChronographWhat to expect from daily wear, servicing, water resistance, and strap choices on Rolex's 44mm programmable regatta timer. Rolex Air-King Buying Guide: References, Sizes, and Secondary Market ValuesA practical guide to the Air-King's key references, dial variations, and what to inspect before buying pre-owned. Patek Philippe Nautilus: The Complete Model OverviewThe steel sports Patek that redefined luxury in 1976, decoded by reference, movement, and how it actually wears. Rolex Pearlmaster Market and Value Analysis: Where the Money Sits TodayA dealer's read on how the Pearlmaster holds value, what separates references, and how the secondary market prices this jeweled Datejust. Patek Philippe Complications: A Reference Guide for Serious BuyersHow to read the references, calibers, and case sizes across Patek's mid-tier complicated watches, and what separates the eras. Patek Philippe Grand Complications: A Complete Ownership GuideWhat it takes to live with, service, and protect one of horology's most demanding collections. Audemars Piguet Code 11.59 Buying Guide: References, Value, and What to Check Before You BuyA collector's guide to Audemars Piguet's round complication line, its key references, and how the secondary market prices it. Patek Philippe Calatrava: The Reference Dress Watch, ExplainedA working dealer's overview of the Calatrava line, its key references, how it wears, and the strap that finishes it. Panerai Luminor Market and Value Analysis: Where the Money Sits TodayHow Luminor references hold value, what separates the strong performers, and where buyers find real value now. Cartier Santos de Cartier: The Complete Reference GuideA working breakdown of Santos de Cartier references, sizes, metals, and dial variants, with the identification cues that matter at purchase. Cartier Tank Ownership Guide: Living With, Servicing, and Caring for the IconWhat to expect from daily wear, servicing, straps, and water resistance across the Cartier Tank range. Hublot Big Bang Buying Guide: References, Materials, and Secondary Market ValuesA dealer's breakdown of the Big Bang lineup, what to inspect before you buy pre-owned, and how prices actually move. Tudor Oysterdate: The Wilsdorf Oyster at a Working Man's PriceA vintage Tudor built on Rolex hardware, offering Oyster-case durability and honest dressiness without the crown-branded premium. Rolex Submariner Market and Value Analysis: References, Pricing, and Where the Value SitsA dealer's look at how the Submariner holds value, what separates the references, and what the secondary market pays today. Tudor Black Bay: The Complete Model OverviewHow Tudor's heritage diver grew into a full family, what separates the references, and how each one wears. Box and Papers: What They Actually Add to ResaleYou're buying him his first serious watch. Here's when the original box matters, when it doesn't, and where your money is better spent. Vintage Or Modern: Buy The Era, Not The ReferenceA reference number tells you the model; the era tells you how it was actually made, finished, and meant to be worn. Gold, Steel, or Two-Tone: Match the Metal to Your WeekMetal choice was never only about taste — it tracked how watches were actually worn, and that history can tell you which one belongs on your wrist. Rolex Datejust 41 Ref. 116334: What to KnowA steel Datejust 41 with a fluted white gold bezel and black dial — a rundown of the reference before you buy.

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