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My Watch Guru

Journal

Guides, references & market notes

Practical buying guides and market context from our specialists — every guide links straight to authenticated inventory.

Latest articles

How to Buy a Rolex DatejustThe Datejust spans nearly eight decades and dozens of references — here's how to find the right size, metal, and condition for your budget. Rolex Submariner Buying Guide: References, Sizes & ValueEverything a serious buyer needs to know about the Rolex Submariner — from vintage references to modern steel, before spending five figures. Rolex Day-Date (President): A Collector's GuideFrom 1950s originals to platinum rainbow-bezel showpieces, the Day-Date remains the president's watch — here's how to buy it wisely on the secondary market. Audemars Piguet Royal Oak: What to Know Before You BuyGerald Genta's eight-screw icon still commands premium secondary-market values—know the references, materials, and condition factors before you buy. Cartier Ballon Bleu Buying GuideFew modern dress watches match the Cartier Ballon Bleu for sculptural elegance and everyday versatility — here is what to know before you buy. Wire vs. Credit Card: Saving 3.5% on Luxury Watch PurchasesChoosing wire over credit card saves 3.5% on every luxury watch purchase — here is what collectors need to know to pay confidently.

Model buying guides

Rolex Datejust$3,539 to $32,200 · 141 in stock Rolex Day-Date$10,370 to $200,647 · 22 in stock Rolex Submariner$9,749 to $42,550 · 21 in stock Rolex Oyster Perpetual$2,484 to $34,776 · 14 in stock Rolex GMT-Master II$10,743 to $27,600 · 13 in stock Audemars Piguet Royal Oak$19,550 to $55,890 · 8 in stock Rolex Daytona$21,362 to $106,950 · 7 in stock Rolex Yacht-Master$7,061 to $31,625 · 5 in stock Rolex Sky-Dweller$22,356 to $69,000 · 5 in stock Rolex Date$4,347 to $9,936 · 5 in stock Cartier Ballon Bleu$3,450 to $8,694 · 4 in stock Swatch X Omega Bioceramic Moonswatch$434 to $558 · 4 in stock Rolex Milgauss$11,500 to $11,500 · 2 in stock Swatch X Omega Mission to EarthPhasevaries · 2 in stock Rolex Sea-Dweller$9,128 to $21,735 · 2 in stock Cartier Santos de Cartier Skeleton$24,840 to $36,018 · 2 in stock Swatch X Blancpain Bioceramic Scuba Fifty Fathoms$596 to $596 · 2 in stock
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