Rolex — Buy, Sell or Trade

Buying a Rolex calls for a measured approach, since demand consistently exceeds supply and steel references like the Submariner, GMT-Master II, and Daytona trade above retail. Founded in 1905 by Hans Wilsdorf, the Geneva house pioneered waterproofing, self-winding movements, and date displays. Our specialists examine the Oyster case, Perpetual movement, and Cyclops lens in house, so you can commit to a piece with genuine confidence.

Buyer's note Demand consistently exceeds supply; steel sports references — Submariner, GMT-Master II, Daytona — routinely trade above retail on the secondary market.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

A specialist reads it firstA watch specialist goes over every piece — ours or yours — before any number is put on it.

A figure inside 24 hoursSend the reference and a few photos; you get a firm offer the next business day, no obligation either way.

Insured in both directionsFully insured, signature-required shipping to us and straight back to you if you decide to pass.

Cash or trade creditTake the offer as cash, or roll it into whatever you buy next — start a valuation.

Rolex models we buy and sell

The complete Rolex lineup — in stock now, or sourced to order for you.

Datejust749 in stock · from $3,150 Day-Date106 in stock · from $750 Submariner58 in stock · from $3,200 Sea-Dweller6 in stock · from $9,150 DeepseaAvailable to orderSource GMT-Master II27 in stock · from $1,100 GMT-Master13 in stock · from $9,350 Daytona21 in stock · from $18,050 Explorer7 in stock · from $11,250 Explorer II5 in stock · from $2,250 Yacht-Master8 in stock · from $7,100 Yacht-Master II2 in stock · from $24,250 Sky-Dweller22 in stock · from $750 Oyster Perpetual30 in stock · from $2,500 Air-King3 in stock · from $5,250 Milgauss3 in stock · from $11,500 Pearlmaster1 in stock · from $13,050 CelliniAvailable to orderSource 1908Available to orderSource

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Current Rolex availability and dealer-direct pricing is handled by our retail desk, My Watch Dealer.

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What your Rolex is worth

Most people land on a page like this for one of two reasons: they want to buy a Rolex, or they already own one and want to know the number. The prices above answer the first question — they are what the piece sells for once a specialist has cleared it.

For the second, send the reference and a few photographs. A specialist reads the case, dial, bracelet and papers and comes back inside one business day with a firm figure, taken as cash or as credit against something else. We cover fully insured shipping in both directions, so it costs nothing to find out and nothing to walk away.

Get a valuation on your Rolex · Sell or trade it in · Written appraisal

Not selling — just want to know what it’s worth?

Send the reference and a few photos and a specialist comes back with a real market figure, wherever in the country you are.

Every mywatchdealer.com purchase includes a MyLuxApp-certified appraisal and a free MyLuxApp vault account

Get a valuation