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My Watch GuruBuy, sell & trade desk
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About My Watch Guru

A watch specialist that opens with a conversation, not a checkout — every piece held and examined in-house.

Guidance first

My Watch Guru operates from the downtown Los Angeles jewelry district. Most buyers land here certain they want a Submariner and unsure of everything after — which year, which bracelet, whether "unworn" holds its value when it's time to sell. Sorting that out is the entire point of us. We keep our own inventory, inspect each piece by hand, and trade through the International Watch & Jewelry Guild, so the advice comes from people who handle the market daily.

What we carry

Vetted pre-owned and unworn Rolex, Cartier, Patek Philippe, Audemars Piguet and Panerai, plus straps. Before you commit, a specialist walks you through the choice that fits — generation and case size, service history, how a given reference tends to hold value over time. The price is the same figure we'd give another dealer; card and bank-transfer totals show together — the listed price is the card total, and paying by transfer takes about 3.4% off. Not on the site yet? Our concierge will find it and talk you through the options.

How the purchase is protected

Confirmed genuine by our specialists before it ships, then delivered next-day, insured in full, signed for on arrival. Selling or trading rather than buying? Bring a piece in for a straight, no-obligation valuation — take the cash, or roll it into something you'd rather wear. No pressure either way; the guidance is the same whether you spend or not.

Reach us

My Watch Guru
650 S. Hill St., Suite 318
Los Angeles, CA 90014
Phone: (213) 519-5911
Email: [email protected]

Hours: Monday–Friday, 10am–6pm Pacific. We respond to email and voicemail the same business day whenever possible.

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