The Rolex Datejust reference 178343 is a 31mm timepiece in Steel and Yellow Gold presented in used condition, with a Dark Grey Diamond dial, Custom Diamond bezel, Oyster bracelet, dated circa 2011. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Supplied with its original papers. Every watch is inspected and authenticated by our specialists before it is offered, so you can buy with confidence.
Pricing spans $3,539 to $32,200, and that arc tells you a lot. Vintage steel ladies models sit at entry, current 36mm steel holds the mid-market, and solid gold or factory gem-set references reach the ceiling. Where any individual watch lands depends on size, material, and configuration. Before you decide, let our desk confirm originality and condition, the elements that protect what you spend. Read the full Datejust buying guide ›
Buying a Rolex calls for a measured approach, since demand consistently exceeds supply and steel references like the Submariner, GMT-Master II, and Daytona trade above retail. Founded in 1905 by Hans Wilsdorf, the Geneva house pioneered waterproofing, self-winding movements, and date displays. Our specialists examine the Oyster case, Perpetual movement, and Cyclops lens in house, so you can commit to a piece with genuine confidence. Browse all Rolex ›
Rolex · 178343
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
PapersA 31mm Steel and Yellow Gold Rolex Datejust with a Dark Grey Diamond dial, Custom Diamond bezel, circa 2011 — authenticated and ready to wear. Carries an aftermarket diamond setting — not original factory condition.

