This Rolex Date, reference 1501, is a 34mm case in Steel PVD used condition, featuring a Custom Sunset Stick dial, a Engine Turned bezel, a Painted LTHR bracelet, dated circa 1959. This example carries custom / aftermarket diamond setting applied outside the manufacturer.
Rolex · 1501
Rolex Date in Steel PVD, 34mm case, Custom Sunset Stick dial, Engine Turned bezel. Circa 1959. Custom / aftermarket-set piece.
The Rolex Oyster Perpetual Date occupies a deliberately understated position in the Oyster family — smaller and simpler than the Datejust, without the Cyclops lens, in a 34mm case that reads as unisex today. Available from steel through two-tone Rolesor to solid yellow gold, it is the quiet, wearable end of the perpetual-calendar lineup, prized by collectors for its restraint and vintage proportions. Read the full Date buying guide ›
Founded in 1905 by Hans Wilsdorf, Rolex is the benchmark by which most mechanical watches are measured. The Geneva manufacture pioneered waterproofing, self-winding movements, and Date displays, earning a reputation for precision and durability that transcends horology. Today it dominates the prestige sports-watch market and functions as much as a financial asset class as a timepiece. Browse all Rolex ›