Watch Buying Guides

Model reference, generation-by-generation specs and buying considerations for the major luxury watch brands — written by specialists, not a sales script. Ready to buy? Current inventory and pricing live at My Watch Dealer.

Guides by brand

RolexDatejust, Submariner, Daytona & more Patek PhilippeAquanaut, Nautilus, Complications Audemars PiguetRoyal Oak & Offshore CartierSantos, Ballon Bleu, Tank PaneraiLuminor HublotBig Bang TAG HeuerMonaco & chronographs All brands & guidesVisit the Journal ›

Popular models & buying guides

Rolex DatejustModel guide & reference Rolex SubmarinerModel guide & reference Rolex Day-DateModel guide & reference Rolex DaytonaModel guide & reference AP Royal OakModel guide & reference Cartier Ballon BleuModel guide & reference

A specialist reads it firstA watch specialist goes over every piece — ours or yours — before any number is put on it.

A figure inside 24 hoursSend the reference and a few photos; you get a firm offer the next business day, no obligation either way.

Insured in both directionsFully insured, signature-required shipping to us and straight back to you if you decide to pass.

Cash or trade creditTake the offer as cash, or roll it into whatever you buy next — start a valuation.

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