Values & guides
From 1950s originals to platinum rainbow-bezel showpieces, the Day-Date remains the president's watch — here's how to buy it wisely on the secondary market.
The eight references currently in stock span six decades of Day-Date history. Vintage references 1803 and 1807 represent the original 36 mm generation — introduced in 1956 as the first wristwatch to display the full day of the week spelled out in full — distinguished primarily by bezel treatment: the 1803 typically carries a smooth or engine-turned profile, while the 1807 wears the iconic fluted bezel. The 18038, arriving in 1978, introduced quickset date functionality in yellow gold, and the 18238 delivered the same upgrade in white gold. The Day-Date II generation expanded the case to 41 mm in 2008, represented here by the 218235 in Everose gold and the 218238 in yellow gold. The newest additions are the 36 mm Everose 128345RBR and the 40 mm platinum 228348RBR — both factory-fitted with rainbow baguette bezels that define the ceiling of the price range.
Buyers choose between 36 mm and 40–41 mm, a decision shaped by era preference and wrist proportion. The 36 mm case (1803, 1807, 18038, 18238, 128345RBR) retains the watch's original stature and the understated authority associated with its presidential heritage. The 41 mm Day-Date II (218235, 218238) and the 40 mm Day-Date 40 (228348RBR) read more assertively on the wrist. Material choices span yellow gold — the most historically resonant option — white gold for a cooler register, Rolex's proprietary Everose alloy for warmth without redness, and platinum at the absolute pinnacle.
The $10,370–$200,647 spread reflects several converging factors. Factory rainbow baguette bezels (the RBR designation) command the steepest premiums, most dramatically in platinum. Dial rarity is equally powerful: onyx, meteorite, coral, and other stone dials add measurable value over lacquered alternatives, while vivid color dials in fully original condition attract competitive bidding. Completeness — box, papers, and hang tags — can lift a vintage example by 15–30 percent. For the 1803 and 1807 specifically, dial originality is paramount; refinished or re-lumed examples are discounted sharply by experienced collectors.
On vintage references, examine the case for over-polishing: softened lug edges and filled drilled holes indicate excessive buffing and reduce collector value materially. For 1803 and 1807 examples, prioritize dial integrity — original lacquer gloss, intact printing, and natural patina all support a premium. On modern references, confirm bezel stone completeness and check the President bracelet for clean clasp engagement; the three-link semi-circular design should articulate smoothly with no lateral play between links.
An established independent reseller offers authenticated Day-Date examples across all generations without waitlists or allocation constraints. Look for sellers who provide serial-number-matched documentation, professional authentication, and fully insured shipping on every transaction. Most reputable resellers also extend a 2–3 percent discount for bank wire payment over credit card — a meaningful saving when the purchase price runs well into five or six figures.
Current availability and dealer-direct pricing are at My Watch Dealer.
See current inventory & pricing at My Watch Dealer →