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Panerai — Buy, Sell or Trade

Collectors describe Panerai by feel as much as by spec: bold, legible, robust, instantly its own. The maker started in Florence in 1860, served the Italian Navy for decades, listed in 1993, and joined Richemont in 1997. Italian design meets Swiss movement manufacture in large, purposeful cases. When you shop here, we authenticate in house and flag where Luminor and Radiomir references hold value best.

Buyer's note Luminor and Radiomir references hold value best; limited editions and in-house movements command premiums, while standard steel references trade at moderate discounts to retail.

Model names, references and specifications are referenced from the official Panerai Official (www.panerai.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

A specialist reads it firstA watch specialist goes over every piece — ours or yours — before any number is put on it.
A figure inside 24 hoursSend the reference and a few photos; you get a firm offer the next business day, no obligation either way.
Insured in both directionsFully insured, signature-required shipping to us and straight back to you if you decide to pass.
Cash or trade creditTake the offer as cash, or roll it into whatever you buy next — start a valuation.

Panerai models we buy and sell

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What your Panerai is worth

Most people land on a page like this for one of two reasons: they want to buy a Panerai, or they already own one and want to know the number. The prices above answer the first question — they are what the piece sells for once a specialist has cleared it.

For the second, send the reference and a few photographs. A specialist reads the case, dial, bracelet and papers and comes back inside one business day with a firm figure, taken as cash or as credit against something else. We cover fully insured shipping in both directions, so it costs nothing to find out and nothing to walk away.

Get a valuation on your Panerai · Sell or trade it in · Written appraisal

Not selling — just want to know what it’s worth?

Send the reference and a few photos and a specialist comes back with a real market figure, wherever in the country you are.

Every purchase includes a complimentary MyLuxApp.com certified appraisal

Get a valuation