Rolex Day-Date — $750 – $200,650

Buying a Rolex Day-Date

Two size families define the modern market: the classic 36mm (refs 1803, 18238, 128238, 128239, 128345) and the larger 40/41mm variants (refs 218238, 228348). All cases are solid 18k yellow, white, or Everose rose gold — no stainless steel exists in this line. Diamond bezels (RBR suffix) and gem-set dials carry the highest premiums; fluted or smooth bezels typically offer stronger value retention. President bracelet condition — end-links, clasp, and stretch — is a decisive pricing factor. Dial originality matters enormously: untouched stone, lacquer, and factory gem dials are prized. Vintage references (1803, 18238) attract patina-focused collectors, while current 128xxx and 228xxx pieces deliver modern Cal. 3255 movement technology and broader service access.

Generations & references

First generation (1956–c.1977): refs 1802–1808, slim profiles, gilt dials. Second generation (c.1977–2000): refs 18038/18238, quickset date added. Modern era (2000s–present): 118xxx/218xxx, then current 128xxx/228xxx with Cal. 3255 and expanded 40mm sizing.

References in stock: 128239-0065, 18038, 18238, 128345RBR, 218235, 228348RBR, 218238, 1803, 1807.

Pricing

$10,370–$200,647 spans entry vintage yellow-gold to fully iced diamond-set modern references; plain-bezel yellow-gold pieces anchor the low end, gem-set white-gold commands the ceiling. Current live range: $750 – $200,650. Prices shown are wire; card adds 3.5%.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.