106 available · vetted by a specialist
First-generation examples from 1956 to roughly 1977, references 1802 through 1808, wear slim profiles and gilt dials. The second generation, references 18038 and 18238, added the quickset date. Modern pieces moved through 118xxx and 218xxx to today's 128xxx and 228xxx with Cal. 3255. Each era reads differently on the wrist, and our specialists help you weigh them against budget and condition before you commit.
Current availability and dealer-direct pricing for the Rolex Day-Date is handled by our retail desk, My Watch Dealer.
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Two size families define the modern market: the classic 36mm (refs 1803, 18238, 128238, 128239, 128345) and the larger 40/41mm variants (refs 218238, 228348). All cases are solid 18k yellow, white, or Everose rose gold — no stainless steel exists in this line. Diamond bezels (RBR suffix) and gem-set dials carry the highest premiums; fluted or smooth bezels typically offer stronger value retention. President bracelet condition — end-links, clasp, and stretch — is a decisive pricing factor. Dial originality matters enormously: untouched stone, lacquer, and factory gem dials are prized. Vintage references (1803, 18238) attract patina-focused collectors, while current 128xxx and 228xxx pieces deliver modern Cal. 3255 movement technology and broader service access.
First generation (1956–c.1977): refs 1802–1808, slim profiles, gilt dials. Second generation (c.1977–2000): refs 18038/18238, quickset date added. Modern era (2000s–present): 118xxx/218xxx, then current 128xxx/228xxx with Cal. 3255 and expanded 40mm sizing.
References in stock: 18038, 128239-0065, 18238, 128345RBR, 218235, 228348RBR, 218238, 1803, 1807.
$10,370–$200,647 spans entry vintage yellow-gold to fully iced diamond-set modern references; plain-bezel yellow-gold pieces anchor the low end, gem-set white-gold commands the ceiling. Current live range: $750 – $200,650. Prices shown are the full card price; bank-wire payment saves about 3.4%.
Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.
Most people land on a page like this for one of two reasons: they want to buy a Rolex Day-Date, or they already own one and want to know the number. The prices above answer the first question — they are what the piece sells for once a specialist has cleared it.
For the second, send the reference and a few photographs. A specialist reads the case, dial, bracelet and papers and comes back inside one business day with a firm figure, taken as cash or as credit against something else. We cover fully insured shipping in both directions, so it costs nothing to find out and nothing to walk away.
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