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Rolex Daytona — $18,050 – $285,700

The Daytona stands as Rolex's benchmark chronograph, conceived in 1963 for drivers and prized ever since. Its identity comes from screw-down pushers, a tachymeter scale, a three-register dial, and an in-house column-wheel movement. Because secondary-market demand consistently exceeds supply, premiums hold and the reference remains a true collection cornerstone. Whichever metal you favor, we authenticate in-house and confirm the documentation that protects your resale value.

Metals Steel and Yellow Gold, White Gold, Steel Sizes 40mm, 15.5mm, 37mm
A specialist reads it firstA watch specialist goes over every piece — ours or yours — before any number is put on it.
A figure inside 24 hoursSend the reference and a few photos; you get a firm offer the next business day, no obligation either way.
Insured in both directionsFully insured, signature-required shipping to us and straight back to you if you decide to pass.
Cash or trade creditTake the offer as cash, or roll it into whatever you buy next — start a valuation.

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Current availability and dealer-direct pricing for the Rolex Daytona is handled by our retail desk, My Watch Dealer.

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Buying — or selling — a Rolex Daytona

All current production Daytonas measure 40mm — fixed since reference 16520 debuted in 1988. This stock spans two generations: 116-prefix references (caliber 4130, produced through approximately 2023) and the current 126-prefix series (caliber 4131, launched 2023), distinguishable by a revised bracelet architecture and skeletonized rotor. Metal choice drives value decisively: Rolesor two-tone steel-and-yellow-gold (116523, 126503-0001) represents the accessible entry into precious-metal Daytonas, while full yellow gold (126508-0008) and white gold (116519L, 126509) command meaningful premiums. Diamond- and gem-set references such as 116589RBR carry the highest retail and secondary-market prices. On every piece, verify dial condition and original box-and-papers — documentation materially impacts resale value.

Generations & references

Original manual-wind references (1963–1987) — including the legendary "Paul Newman" exotic-dial variants — established the bloodline. Reference 16520 (1988) introduced the 40mm case and Zenith-based automatic movement. The 116520 (2000) delivered the fully in-house caliber 4130; the 126-series (2023) refined it as caliber 4131.

References in stock: 126503-0001, 116503, 116589RBR, 116520, 116519L, 116523, 126509, 16523, 4767, 116515, L - 116508 O, L - 116503 O.

Pricing

The $21,362–$106,950 spread reflects Rolesor two-tone at the entry point, rising through full yellow and white gold to heavily gem-set references at the ceiling. Current live range: $18,050 – $285,700. Prices shown are the full card price; bank-wire payment saves about 3.4%.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

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What your Rolex Daytona is worth

Most people land on a page like this for one of two reasons: they want to buy a Rolex Daytona, or they already own one and want to know the number. The prices above answer the first question — they are what the piece sells for once a specialist has cleared it.

For the second, send the reference and a few photographs. A specialist reads the case, dial, bracelet and papers and comes back inside one business day with a firm figure, taken as cash or as credit against something else. We cover fully insured shipping in both directions, so it costs nothing to find out and nothing to walk away.

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